Lyft

"Riders: We collect your device's precise location when you open and use the Lyft app, including while the app is running in the background from the time you request a ride until it ends. Drivers: We collect your device's precise location when you open and use the app, including while the app is running in the background. We also collect precise location for a limited time after you exit driver mode in order to detect ride incidents."

Lyft collects precise GPS, WiFi, Bluetooth, and IP-based location data continuously while the app is open or running in the background, and for drivers even after exiting driver mode.

"We disclose those categories of personal information to these other parties and service providers to fulfill the following purposes: Maintaining and servicing your Lyft account; Processing or fulfilling rides; Providing marketing and advertising services, including targeted and cross-contextual behavioral advertising, that you may receive on or off Lyft's Platform; Providing analytics services to and by Lyft."

Lyft shares extensive categories of personal data — identifiers, financial info, location, device info, and inferences — with service providers and partners for purposes including marketing, advertising, and analytics.

"We collect information about the devices you use to access the Lyft Platform, including device model, IP address, type of browser, version of operating system, identity of carrier and manufacturer, radio type (such as 4G), preferences and settings (such as preferred language), application installations, device identifiers, advertising identifiers, and push notification tokens."

Lyft collects detailed device information including installed applications, advertising identifiers, and device fingerprinting data that goes beyond what's needed for ride-hailing.

"We collect and use information through the use of "cookies," tracking pixels, data analytics tools like Google Analytics, SDKs, and other third-party tracking technologies on and off the Lyft Platform to understand how you navigate through the Lyft Platform and interact with advertisements. Providing marketing and advertising services, including targeted and cross-contextual behavioral advertising, that you may receive on or off Lyft's Platform."

Lyft uses cookies, tracking pixels, SDKs, and advertising identifiers to track users across the Lyft Platform and third-party services, building profiles for cross-contextual behavioral advertising.

"We retain transactional information such as rides and payments for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to resolve open insurance claims."

Lyft retains transactional data for at least seven years and may keep data even after account deletion for broad 'legitimate business purposes,' with no clear upper bound on retention.

"We may update this policy from time to time as the Lyft Platform changes and privacy law evolves. If we update it, we will do so online, and if we make material changes, we will let you know through the Lyft Platform or by some other method of communication like email. When you use Lyft, you are agreeing to the most recent terms of this policy."

Lyft can change its privacy policy at any time, and continued use of the platform automatically constitutes agreement to the updated terms.

"If you would like to delete your Lyft account, please visit here. In some cases, we will be unable to delete your account, such as if there is an issue with your account related to trust, safety, or fraud. When we delete your account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations."

Lyft can refuse account deletion for vague reasons like 'trust' or 'safety,' and even after deletion, data may be retained indefinitely for broad 'legitimate business purposes.'