by P & L Studio · Weather · ★ 3.9
"We work with various advertising vendors who use a variety of technologies to collect data about your use of the Services (such as content viewed or ads clicked) on our behalf or on behalf of advertisers ("Ad Vendors") in order to deliver relevant advertising. Ad Vendors may combine this data with other information they obtain from you or other sources unrelated to your use of the Services to target advertising and measure the effectiveness of advertising."
User data is collected and shared with ad vendors who combine it with data from other sources for targeted advertising, which functionally operates like selling data even if not labeled as such.
"This app does use third-party services that may collect information that can be used to identify you. Links to privacy policies of third-party service providers used by this app: Google Play Services, AdMob, Google Analytics for Firebase, Firebase Crashlytics, Facebook. Third-party services share information we collect, including information used by our advertisers."
The app embeds multiple third-party SDKs including AdMob and Facebook that independently collect identifiable user data directly from the device.
"We and our advertising vendors may collect information about mobile application usage through advertising identifiers to support or deliver personalized advertising. An advertising identifier is a randomly generated alphanumeric code associated with a user's device. Advertising identifiers provide advertisers with a way to recognize a user's device without using a permanent device identifier."
The app uses advertising identifiers to track users across apps and services, enabling ad vendors to build cross-context profiles of user behavior.
"Ad vendors may also collect information through the technologies discussed above or through interactive ads. Information may include data about how users interact with the Services, information users provide through interactive ads, content and ads users view, user activity on other websites and online services, and actual locations users have visited."
Ad vendors collect users' actual visited locations, going beyond what a weather app requires, and this location data is shared for advertising purposes.
"We will retain your information for as long as needed to provide and develop the Services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain information that no longer identifies you indefinitely."
The policy allows indefinite retention of user information once de-identified, with no clear deletion timeline even for identifiable data.
"I may update our Privacy Policy from time to time. Thus, you are advised to review this page periodically for any changes. I will notify you of any changes by posting the new Privacy Policy on this page."
The company can change the privacy policy at any time with no direct notification to users — the only "notice" is posting the updated policy on a webpage users must check themselves.
"Because Our Service is designed to be used without an account, you cannot perform these actions yourself within the application. Please contact Us if You wish to exercise these rights, and We will assist You in identifying any data We may hold and processing Your request."
Users cannot delete their data through the app and must contact support via email, with no guarantee of response time or process, making it difficult to exercise deletion rights.
