!Cross-device and cross-platform tracking via IP, device ID, and email matchingCross-Service Tracking
▼ "VIZIO also licenses Viewing Data to select data partners for the purpose of targeting and tailoring the advertising you see on your VIZIO OS product or across various VIZIO and third-party platforms or devices, including other devices associated with your IP Address, device ID, email address, phone number, or other User Account information on the basis of your Viewing Data. VIZIO or its data partners are sometimes authorized to enhance Viewing Data with household demographic data and data about digital actions (e.g., digital purchases, location, and other consumer behavior taken by devices associated with the IP Address VIZIO collects)."
VIZIO and its partners track users across multiple devices and platforms by linking IP addresses, device IDs, and account info, and enrich this with purchase, location, and behavioral data from other devices in the household.