Viki: Asian Dramas & Movies

"We may share your data with Rakuten Affiliates for internal business administration purposes within the Rakuten Group. In addition, the Rakuten Group aims to provide you with a common service experience through the 'Rakuten ID', a program that enables you to use the same log-in credentials with any participating Rakuten Group services you use. Viki will securely share your account credentials with the Rakuten ID program for future account authentication purposes."

User data including account credentials is shared across the entire Rakuten Group family of companies, and separately with service providers, business partners, and third-party advertisers — a very broad sharing ecosystem.

"Location inferred from IP address, such as the city and country from which the Rakuten Viki Service was accessed. Subject to your opt-out or consent as may be applicable in your jurisdiction, we share the following types of Personal Information, where available, with these third-party advertisers: identifiers (e.g., IP address, device ID, ad ID, user agent), location data inferred from IP address."

Rakuten Viki infers your city and country from your IP address and shares this location data with third-party advertisers for targeted advertising purposes.

"Advertisements may be tailored to your interests by the third-party advertisers based on preferences inferred from information they collect about your behavior on other sites and services, as well as Personal Information we may share with them about your interactions with the Rakuten Viki Services. We may receive additional information about you from third party partners and advertisers, such as your activities on and off the Rakuten Viki Service."

Rakuten Viki enables cross-context behavioral advertising by sharing user data with ad networks that track behavior across other sites, and receives information about user activities outside the platform. The Rakuten ID program further links identity across Rakuten Group services.

"Unless otherwise specified, we will keep your account Personal Information for as long as we have a relationship with you, i.e., while you have an active account with us. In addition, we will retain your Personal Information outside the normal retention times to the extent there is a need to retain the data to pursue, defend, or exercise a legal right or claim, or if we are required to do so to comply with applicable legal obligations or regulatory requirements."

There is no specific deletion timeline after account closure. Data is kept for the entire account lifetime plus an undefined additional period for legal purposes, with no maximum retention limit specified.

"We may modify or update this Privacy Policy from time to time. Any revised Privacy Policy is effective upon posting. If we make changes, we will provide you notice of such changes, such as by sending an email, posting to the Site, providing a notice through the Rakuten Viki Services or other reasonable means."

Revised policies take effect immediately upon posting. While they promise notice and consent for material changes, the default is that changes are effective as soon as posted regardless of whether users have seen or agreed to them.

"We may systematically collect the below-listed categories of information from and about your use of the Rakuten Viki Service. Identifiers, such as unique identifiers for devices you use to access the Rakuten Viki Service (for example, the IP address, an app/device identifier, user agent, and advertising industry standard unique identifier). Other device information, such as certain technical information about your device relating to your browser type, language, local storage, your operating system and application version, device types, device model and manufacturer and your device operating system type and version."

Rakuten Viki collects extensive device information including device identifiers, advertising IDs, browser details, OS version, device model and manufacturer, and local storage data, which goes beyond what's needed for a streaming service.