Viator Tours & Attractions

"We share information with companies in our corporate family so we can provide you with information about products and services, both travel-related and others, which might interest you. This sharing also allows us to better understand how you interact with the websites, apps, and services of our group companies. We sometimes collect and share information about your interests with advertising networks and data aggregators."

Viator shares user data broadly across its corporate family, business partners, advertising networks, and data aggregators, with limited user control over these disclosures beyond opt-out mechanisms.

"Precise Geolocation Data: This may include the location of your Device when you have agreed to share your location information via privacy settings on your Device or, for example, if you have uploaded photos tagged with location information. In addition to the categories noted above, we may also collect certain location information if you have instructed your Device to send such information via the privacy settings on that Device."

Viator collects precise geolocation data from device settings and from photo metadata, and classifies it as sensitive personal information. This location data can also be shared with third parties as part of their broader data sharing practices.

"We will retain copies of your information for as long as you maintain your account or as necessary in connection with the purposes set out in this Statement, unless applicable law requires a longer retention period. In addition, we may retain your information for the duration of any period necessary to establish, exercise or defend any legal rights."

There is no specific deletion timeline. Data is retained for the life of the account plus an undefined period for legal purposes, effectively allowing indefinite retention with no concrete limits.

"We share information with companies in our corporate family so we can provide you with information about products and services, both travel-related and others, which might interest you. This sharing also allows us to better understand how you interact with the websites, apps, and services of our group companies."

Viator tracks user activity across its entire corporate family of websites and apps (including TripAdvisor properties) to build a unified profile of user behavior and interests across services.

"We may update this Statement in the future. If we believe any changes are material, we will let you know by doing one or more of the following: sending you a communication about the changes, placing a notice on the website and/or posting an updated Statement on the website. We encourage you to check back from time to time to review the most current version."

Viator can change the privacy policy at any time with only optional notice methods (they may send a communication or simply post an update), and continued use constitutes acceptance of new terms.

"Device information, such as when you accessed our Services and information about the Device used (for example, IP address, software or internet browser used, preferred languages, unique Device identifiers and advertising identifiers). Online activity, including pages you have visited, content reviewed, and apps reviewed."

Viator collects extensive device data including unique device identifiers, advertising identifiers, browser information, and detailed browsing activity across pages, content, and apps reviewed.

"Deactivate your account directly from within your Profile. We may retain some information associated with your account (including past transactions) for internal purposes including backups, fraud prevention, dispute resolution, investigations, our own legitimate business interests, and legal compliance for the period necessary to fulfil the purposes outlined in this Statement."

Even after account deactivation, Viator retains user data for a broad set of reasons including their own 'legitimate business interests,' with no clear timeline for when retained data is actually deleted.