"Including inferences drawn from other personal information to create a profile about you reflecting preferences, characteristics, attitudes, and/or similar trends (for example, we may later associate the usage and other information we and our ad partners collect online with personal information about you, your household, your device, your company, or others). We also create information, models, predictions, and profiles about you, your household, your company, and others based on our analysis of the information we have collected."
U.S. Bank claims the right to create derivative profiles and inferences about customers, their households, and companies, combining data from multiple sources including ad partners, effectively claiming ownership over synthesized personal data.