Upside: Gas & Food Cash Back

"We may also share your device's physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns."

Upside collects precise device location via GPS, cell towers, and WiFi, and shares it combined with ad viewing data with marketing partners—going beyond the core cash-back functionality.

"Your mobile device's operating system type and version, manufacturer and model, screen resolution, RAM, CPU usage, device type (e.g., phone, tablet), IP address, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 5G), advertising ID, and general location information. We may also collect a list of your contacts, including names and telephone numbers, if you choose to upload your contacts to make referrals."

Upside collects extensive device telemetry including CPU usage, RAM, WiFi/network info, and advertising IDs, plus user contacts—much of which goes beyond what a cash-back rewards app needs for core functionality.

"We disclose Personal Data to third parties... [including] Third-party service providers and contractors... Advertising networks [for] Improving the Services, Marketing, Personalizing our Services, Relationship building and engagement. Analytics providers [for] Aggregating and/or anonymizing Personal Data, Security and fraud prevention, Improving the Services, Marketing, Operations and general business, Personalizing our Services."

Upside shares personal data broadly with advertising networks, analytics providers, merchant partners, and numerous service providers for purposes well beyond core service delivery, including marketing and personalization.

"These companies place or recognize a unique cookie on your browser (including using pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. We may also share information about our users with these companies to facilitate interest-based advertising to our or similar users (known as a 'lookalike audience') on other online platforms."

Upside's advertising partners track users across devices and browsers using cookies, pixel tags, and advertising IDs, and Upside facilitates this by sharing user data for lookalike audience targeting on external platforms.

"We retain Personal Data for as long as needed or permitted for the purpose(s) for which it was obtained... The criteria used to determine our retention periods include: The length of time that we have an ongoing relationship with you... Whether there is a legal obligation to which we are subject... Whether retention is advisable considering our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)."

Upside provides no concrete retention timelines or maximum periods, using open-ended criteria like 'legal position' and 'ongoing relationship' that could justify indefinite data retention.

"The 'Last Updated' legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services."

Upside can change its privacy policy at any time with changes taking effect immediately upon posting, with no requirement for advance notice to users or affirmative consent.

"Note that a request to delete your Personal Data will include the deletion of your login credentials, and thus your Upside account, which may prevent you from using some or all of the Services. In accordance with applicable law, Upside may require you to re-enter your login credentials in the App prior to our handling of your request regarding your Personal Data."

Users cannot delete their personal data without losing their entire account and accumulated cash-back rewards, creating a disincentive against exercising deletion rights.