"Upside only sells Identifiers of current and potential business partners to third-party advertising partners. [Multiple categories including] Commercial Information, Internet or network activity information, Geolocation Data, [and] Inferences drawn from any of the Personal Data to create a profile [are] Shared With Third-party advertising partners."
While Upside claims not to sell consumer app data, the CCPA disclosure table reveals they sell business partner identifiers and share nearly every category of personal data—including commercial information, geolocation, online activity, and inferred profiles—with third-party advertising partners for cross-context behavioral advertising.