Universal Orlando Resort

"Device information and identifiers: For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers. Connection and Usage (including information collected through cookies): For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content (including videos) you view and duration."

NBCUniversal collects keystroke activity, scrolling behavior, partially completed form data, and advertising identifiers—surveillance-level device data that goes well beyond what is needed for core media services.

"Geolocation: For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices. We may use certain sensitive personal information as allowable by law for purposes including analytics and to enable marketing to you and the delivery of targeted advertising on the NBCUniversal Services or other sites, such displaying an ad relevant to your precise location data."

NBCUniversal tracks location via IP address, Wi-Fi triangulation, and GPS, and uses precise geolocation data for targeted advertising purposes.

"We reserve the right to amend this Privacy Policy at any time to reflect changes to our practices or the law. We will make the revised Privacy Policy accessible through the NBCUniversal Services. Please check the NBCUniversal Services periodically for updates... By continuing to use the NBCUniversal Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will collect, use, and share information as stated therein."

NBCUniversal reserves the right to change the privacy policy at any time, and treats continued use of their services as acceptance of the new terms, placing the burden on users to monitor for changes.

"We may disclose your personal information, including information that personally identifies you, to Our Related Businesses for purposes consistent with those described in our Privacy Policy, including to provide you better services, to personalize your experience, and marketing and advertising... We may disclose information to better tailor marketing and advertising on our Services and on third-party platforms. We may make available certain demographics and interest information, hashed contact information, user-generated content, device information and identifiers, connection and usage data, general geolocation data, public and commercial information, and social media information."

NBCUniversal shares personally identifiable information broadly with its Comcast family of companies (Xfinity, Sky, etc.), advertising partners, social media platforms, and third-party partners for marketing and advertising purposes.

"We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law... For example, we retain your email address as an authentication credential (where applicable) as long as you have an account with us and an additional period of time after that for our legitimate interests and for our fraud and legal compliance purposes. If you opt out of email marketing, we maintain your email on our suppression list for an extended time to comply with your request."

NBCUniversal provides no specific retention timelines, keeps data for vaguely defined 'legitimate interests' even after account closure, and retains email addresses on suppression lists for an indefinite 'extended time.'

"identifying you or inferring your identity when you use the NBCUniversal Services on multiple devices or web browsers to provide continuity and for the purposes set forth below... We and our service providers, advertisers, and other third parties use cookies and similar technologies (e.g., HTTP cookies, HTML 5, web beacons, GIFs, embedded scripts, ETags/cache browsers, hashed identifiers and software development kits) to recognize you on, off, and across NBCUniversal Services and your devices."

NBCUniversal explicitly tracks and identifies users across multiple devices, browsers, and services—both on and off their own properties—using cookies, hashed identifiers, SDKs, and identity inference techniques.

"Some NBCUniversal Services can only be provided if we have your information, therefore deletion of your information will result in termination of such Services. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law... In addition, in the event you have an account that holds credits, point balances or other entitlements, we may continue to hold the account to allow you to obtain the benefit in accordance with the relevant terms and conditions."

Deletion requests are subject to broad exemptions, may result in service termination, and NBCUniversal may continue to retain account data if credits or entitlements exist, with no clear timeline for when retained data is actually purged.