Uber - Request a ride

"If you request a ride, we track your driver's location during your trip and link that data to your account. We also determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone. If you do, we will collect your precise location from the time you request a ride or order until the ride is finished or your order is delivered. We also collect such data when you have the Uber app open on your phone's screen."

Uber collects precise location data continuously while the app is open on screen, not just during active rides, and retains location data for up to 7 years.

"Device data. This refers to data about the device(s) you use to access Uber. Advertising identifiers, Browser type, Device motion data, Device IP address or other unique device identifiers, Hardware models, Mobile network data, Operating systems and versions, Preferred languages."

Uber collects device motion data, advertising identifiers, and other unique device identifiers beyond what is strictly necessary for ride-hailing functionality.

"Ad and marketing partners and providers, including ad and marketing publishers (such as social media platforms), ad networks and advertisers, third-party data providers, ad technology vendors, measurement and analytics providers, and other service providers. Uber uses these vendors to reach or better understand current and potential users of Uber services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics."

Uber shares user data with a broad ecosystem of third parties including social media companies like Meta and TikTok, ad networks, data resellers, and numerous ad intermediaries for targeting and measurement purposes.

"Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs, and data resellers. Usage data, including your engagement with marketing and advertising campaigns. Enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits."

Uber receives enrichment data from data resellers including household income, viewing preferences, streaming habits, and purchasing behavior — enabling cross-context profiling far beyond ride-hailing activity.

"Uber retains your data for as long as necessary for the purposes described above. For example, we retain your data: for as long as you maintain your Uber account (i.e., the life of your account, or 'LOA') where it is necessary in order for Uber to provide its service. For 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber's tax, insurance, legal or regulatory requirements."

Uber retains most data categories — including location, trip/order, usage, and communications data — for up to 7 years or the entire life of the account, whichever is shorter, which is a very long retention period.

"We may occasionally update this notice. If we make significant changes, we will notify you in advance of the changes through the Uber apps or through other means, such as email. We encourage you to periodically review this notice for the latest information on our privacy practices. Use of our services after an update constitutes consent to the updated notice to the extent permitted by law."

Uber treats continued use of services as consent to any updated privacy terms, meaning users who depend on the service effectively have no choice but to accept changes.

"Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute). We generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons."

Uber takes up to 90 days to process deletion requests and retains broad categories of data post-deletion for vaguely defined safety, security, and fraud prevention reasons, including for banned users indefinitely.