DRAGON QUEST

"Google advertising ID, Apple IDFA, and other unique device IDs. ... Some of our mobile games have the ability to make use of your device's 'health app' (Apple HealthKit for Apple devices, Google Fit for Android devices, or its equivalent) in order to process your fitness activity in the game."

Square Enix collects advertising IDs, device identifiers, browser plugins, operating system details, and can access health app data including fitness activity from Apple HealthKit and Google Fit.

"Information that identifies you: ... IP address. ... Location. ... Game Platforms: ... Location. ... Mobile Platforms and App Stores: ... Location."

Square Enix collects location data directly from users, via IP addresses, and from third-party game and mobile platforms, without specifying whether this is continuous or one-time.

"We may share your information with third party companies that carry out work on our behalf. These companies only use your information for the services they provide for us... Third-party IT companies who support our websites, online services and other business systems, as well as payment services providers who process your payments. ... Direct marketing companies that assist us in managing our electronic communications with you."

Square Enix shares personal information with a broad range of third parties including IT companies, payment processors, fraud detection firms, marketing companies, warehouses, and advertising partners like Google and Facebook.

"We match your information collected from our websites, games, and services to profile your interests and behaviours and segment your information with other players who have similar interests for tailored marketing and analysis. We also use your information for machine learning and AI to predict the effectiveness of our marketing and ad campaigns for you and players like you, including through purchase history and game play behavioural analysis."

Square Enix combines data across its websites, games, and services to build user profiles and uses machine learning to predict marketing effectiveness based on cross-service behavioral analysis.

"This Privacy Notice may change over time. We will inform you of any major updates."

Square Enix reserves the right to change the privacy notice at any time, only committing to inform users of 'major' updates — minor changes may go unnoticed with no mechanism for consent.

"We will retain your PI for only as long as you are a customer or are using our services and for no longer than is necessary after that. We will securely destroy or irreversibly anonymise your PI once it is no longer necessary for us to retain it."

Square Enix provides no specific data retention timelines, using vague language like 'as long as necessary' and 'no longer than is necessary after that,' leaving indefinite retention possible.