FINAL FANTASY VII

"With your consent or based on our legitimate interests - Google, Facebook and other third-party advertising partners so they can show you our products and services that might be of interest to you. For example, if you provide us with your email address, we may share it with Facebook so that you can receive tailored advertising from us when you use Facebook, and so that other users of Facebook who share similar interests to you can also receive tailored advertising from us."

Square Enix shares personal data including email addresses with major ad platforms like Google and Facebook for targeted and lookalike advertising, which can be justified under "legitimate interests" rather than requiring explicit consent.

"Digital marketing: We match your information collected from our websites, games, and services to profile your interests and behaviours and segment your information with other players who have similar interests for tailored marketing and analysis. We also use your information for machine learning and AI to predict the effectiveness of our marketing and ad campaigns for you and players like you, including through purchase history and game play behavioural analysis."

Square Enix aggregates user data across its websites, games, and services to build behavioral profiles and segments, linking activity across properties for marketing purposes.

"Google advertising ID, Apple IDFA, and other unique device IDs. ... Game and service usage: Gaming platform. Game version. Device identifiers. Crash reports. Language options. ... Some of our mobile games have the ability to make use of your device's 'health app' (Apple HealthKit for Apple devices, Google Fit for Android devices, or its equivalent) in order to process your fitness activity in the game."

Square Enix collects advertising IDs, device identifiers, and can access health/fitness data from device health apps, which goes beyond what is typically needed for game functionality.

"Information that identifies you: ... IP address. ... Location. ... Google advertising ID, Apple IDFA, and other unique device IDs. ... Information provided to us by third parties: Game Platforms: ... Location. ... Mobile Platforms and App Stores: ... Location."

Square Enix collects location data directly and from third-party game and mobile platforms, as well as IP-based geolocation, creating multiple sources of location tracking.

"We reserve the right to amend this Privacy Notice at any time, for any reason. We will make all reasonable endeavours to notify you of any changes. ... Nevertheless, you should check here regularly to see the current Privacy Notice that is in effect and any changes that may have been made to it."

Square Enix can change the privacy notice unilaterally at any time and for any reason, with only 'reasonable endeavours' to notify users and an expectation that users monitor the page themselves.