FINAL FANTASY

"Google advertising ID, Apple IDFA, and other unique device IDs. ... Device identifiers. Crash reports. Language options. ... Some of our mobile games have the ability to make use of your device's 'health app' (Apple HealthKit for Apple devices, Google Fit for Android devices, or its equivalent) in order to process your fitness activity in the game."

Square Enix collects advertising IDs, device identifiers, and can access health app data from Apple HealthKit or Google Fit, going beyond what most games require for core functionality.

"Information that identifies you: ... IP address. ... Location. ... Mobile Platforms and App Stores: Username. Device ID. Purchase history. Location. When you log in with your social media account: Account ID. Email address. Friends who play the same game."

Square Enix collects location data both directly and from third-party platforms including mobile app stores and social media accounts, enabling location tracking across multiple sources.

"Digital marketing: We match your information collected from our websites, games, and services to profile your interests and behaviours and segment your information with other players who have similar interests for tailored marketing and analysis. We also use your information for machine learning and AI to predict the effectiveness of our marketing and ad campaigns for you and players like you, including through purchase history and game play behavioural analysis."

Square Enix builds unified profiles by combining data from websites, games, and services, and uses AI/ML to analyze behavior across these properties for marketing segmentation and ad targeting.

"We may share your information with third party companies that carry out work on our behalf. These companies only use your information for the services they provide for us... Third-party IT companies who support our websites, online services and other business systems, as well as payment services providers who process your payments. Fraud detection, investigation and prevention companies... Direct marketing companies that assist us in managing our electronic communications with you."

Square Enix shares user data with a broad range of third parties including IT providers, payment processors, fraud detection firms, marketing companies, and advertising partners like Google and Facebook.

"This Privacy Notice may change over time. We will inform you of any major updates."

Square Enix reserves the right to change the privacy notice at any time, only committing to inform users of 'major' updates with no mechanism for consent or opt-out before changes take effect.

"We will retain your PI for only as long as you are a customer or are using our services and for no longer than is necessary after that. We will securely destroy or irreversibly anonymise your PI once it is no longer necessary for us to retain it."

Square Enix provides no specific retention periods or deletion timelines, using vague language like 'no longer than is necessary' which gives them broad discretion to keep data indefinitely after account closure.