FINAL FANTASY IX for Android

"With your consent or based on our legitimate interests - Google, Facebook and other third-party advertising partners so they can show you our products and services that might be of interest to you. For example, if you provide us with your email address, we may share it with Facebook so that you can receive tailored advertising from us when you use Facebook, and so that other users of Facebook who share similar interests to you can also receive tailored advertising from us."

Square Enix shares personal information including email addresses with major advertising platforms like Google and Facebook for targeted and lookalike advertising, which can be justified under broad "legitimate interests" without requiring explicit consent.

"Google advertising ID, Apple IDFA, and other unique device IDs. Browser type and version. Browser plug-ins. Operating system and version. Cookies. Game and service usage: Device identifiers. Crash reports. Language options. Game scores. Achievements. Rankings. Play time. Feature usage. Player performance. Purchases. Session duration."

Square Enix collects advertising IDs, browser plugins, device identifiers, and detailed behavioral telemetry that goes well beyond what is needed for core game functionality.

"Information that identifies you: Location. IP general geolocation data. We disclose the following categories of personal information for commercial purposes: identifiers, characteristics, commercial or transactions information, internet activity, IP general geolocation data, and inferences drawn."

Square Enix collects location data and IP-based geolocation, and discloses geolocation data to third parties for commercial purposes.

"Digital marketing: We match your information collected from our websites, games, and services to profile your interests and behaviours and segment your information with other players who have similar interests for tailored marketing and analysis. We also use your information for machine learning and AI to predict the effectiveness of our marketing and ad campaigns for you and players like you, including through purchase history and game play behavioural analysis."

Square Enix combines data from across its websites, games, and services to build behavioral profiles and audience segments, using machine learning to predict user behavior for marketing purposes.

"We reserve the right to amend this Privacy Notice at any time, for any reason. We will make all reasonable endeavours to notify you of any changes. Nevertheless, you should check here regularly to see the current Privacy Notice that is in effect and any changes that may have been made to it."

Square Enix can change the privacy notice at any time for any reason, with only "reasonable endeavours" to notify users, effectively placing the burden on users to monitor for changes.

"We will retain your PI for only as long as you are a customer or are using our services and for no longer than is necessary after that. We will securely destroy or irreversibly anonymize your personal information once it is no longer necessary for us to retain it."

The retention policy provides no concrete timelines for how long data is kept after account closure, relying on the subjective standard of 'no longer than is necessary.'