"Digital marketing: We match your information collected from our websites, games, and services to profile your interests and behaviours and segment your information with other players who have similar interests for tailored marketing and analysis. We also use your information for machine learning and AI to predict the effectiveness of our marketing and ad campaigns for you and players like you, including through purchase history and game play behavioural analysis."
Square Enix combines data from across its websites, games, and services to build behavioral profiles and audience segments, using machine learning to predict user behavior for marketing purposes.