SpotHero - Find Parking

"If you permit us to access location services through the permission system used by your mobile operating system or browser, we may also collect the precise geolocation of your device when the Site is running in the foreground or background of your device. This information may be used to help you locate parking spots near you."

SpotHero collects precise geolocation data even when the app is running in the background, not just when actively in use. Background location tracking goes beyond what's needed for a parking reservation service.

"We may modify this Privacy Policy from time to time in our sole discretion without prior notice to you. The most current version of the Privacy Policy will govern our collection, use, and disclosure of information about you. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically reviewing this Privacy Policy for changes."

SpotHero reserves the right to change the privacy policy at any time without prior notice, placing the burden on users to check for changes. While they say material changes that lessen rights will be notified, continued use constitutes acceptance.

"With Licensors. If you are a User, we share your Personal Information with Licensors for, among other things, facilitating Reservations, confirming your Reservation on-site, troubleshooting on-site Reservation issues, and otherwise for the Licensors' own business uses, including marketing to you. ... With Business Partners. SpotHero works closely with a number of business partners, including parking technology system providers, that assist us and/or Licensors in facilitating Reservations. ... In each case, these business partners' processing of your Personal Information will be governed by their own privacy policies."

SpotHero shares personal information broadly with licensors (parking operators) for their own business uses including marketing, and with business partners whose own privacy policies govern data use. Users have no control over how these third parties handle their data once shared.

"We will retain your Personal Information while you maintain an account with SpotHero or to the extent necessary to provide the Site or Marketing Services. Thereafter, we will keep Personal Information for as long as reasonably necessary: (i) to respond to any queries from Users or Licensors; (ii) to demonstrate we treated Users and Licensors fairly; (iii) for ordinary business continuity procedures; or (iv) to comply with any applicable laws."

SpotHero's retention policy uses vague justifications like 'ordinary business continuity procedures' and 'as long as reasonably necessary' without specifying concrete deletion timelines, allowing indefinite retention of personal information.

"These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content."

SpotHero allows third-party advertisers and analytics providers to track users across different websites and online services over time, building behavioral profiles for targeted advertising purposes.

"You can delete your User account through the SpotHero iOS mobile app by opening the SpotHero app, clicking Account --> Privacy --> Delete My Account. Please note that in some cases we may retain certain information about you as required by law, or for legitimate business purposes to the extent permitted by law. Please note that deleting your account is permanent and cannot be undone."

Account deletion is only available through the iOS app (no web or Android self-service option mentioned), and SpotHero reserves the right to retain data even after deletion for vague 'legitimate business purposes.' Licensors must contact support by email to delete their accounts.

"Internet or Other Similar Network Activities. The IP address from which you access the Site; cookie data; network connection type; browser type; the name of the domain from which you access the internet; the type of device, browser and operating system used to access the Site; the date and time you access the Site and the duration and stop time of such access; the information about any person or entity from whom you were referred; the pages, files, documents and links that you visit; the internet address of the website from which you linked to the Site."

SpotHero collects extensive device and network information including network connection type, referral sources, browsing behavior, and session duration — more than what's strictly necessary for a parking reservation service.