"Identifiers... Retention Period: 6 years after last use. Disclosed for a Business Purpose: Yes. Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners. Internet or other similar network activity... Sold and Shared to analytics providers, advertising platforms, marketing companies, purchased lead providers and co-marketing partners."
SeaWorld explicitly acknowledges selling and sharing multiple categories of personal information โ including identifiers, commercial information, browsing history, and inferred profiles โ to analytics providers, advertising platforms, marketing companies, purchased lead providers, and co-marketing partners for cross-context behavioral advertising.