"We may share information with vendors, consultants, and other service providers who need access to such information to carry out work for us... third-party ad serving and measurement providers who help us and advertisers serve relevant ads and measure the performance of ads (by disclosing information such as cookie IDs, your IP address, and/or a hashed version of your email; these third parties may combine that information with other information they already have about you to provide services to Reddit)."
While Reddit claims it does not 'sell' personal data, it shares cookie IDs, IP addresses, and hashed emails with ad partners who combine this with their own profiles — functionally enabling cross-context targeted advertising.