Easter Bunny - Watch Face

"Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network."

User data collected via Google Analytics is shared with other Google services and may be used by Google to personalize ads across its advertising network, exposing users to ad targeting they may not expect from a watch face app.

"(Mobile App.) Location Data – Approximate location (Optional) We may use and store information about your location if you give us permission to do so ("Location Data"). We use this data to provide features of our Service, to improve and customise our Service."

The app collects and stores approximate location data. While marked as optional, the stated purposes ('improve and customise our Service') are vague and go beyond what a watch face app would typically need.

"We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page."

The company can change the privacy policy at any time with no direct notification to users — simply posting the updated text on a webpage is the only notice provided.

"Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network."

Integration of Google Analytics and Firebase enables Google to link user activity across services and build unified profiles for ad personalization, facilitating cross-service tracking.

"The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods."

No specific retention timelines are given, and broad exceptions (security, functionality improvement, legal obligations) allow the company to retain usage data indefinitely.

"You can send a request to unsubscribe from the newsletter and delete your email from the list at this link: https://www.recreative-watch.com/data-deletion. Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so."

Data deletion requires sending a request through an external link rather than offering a self-service option within the app, and the company reserves the right to retain data despite deletion requests.