Last Z: Survival Shooter

"Third party analytics and advertising companies may also collect personal information through our Services, including identifiers and device information (such as device IDs, MAIDs, and IP address), IP address, usage data, and inferences based on and associated with that data. Some of the disclosures to these third parties may be considered a "sale" or "sharing" of personal information as defined under the laws of California and other U.S. states."

Third-party analytics and advertising companies collect data directly through the app via embedded SDKs, including device identifiers and usage data, and this sharing may constitute a sale of personal information.

"When you use our Services, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as advertising IDs, such as IDFA, IMEI, MAID, and other unique identifiers), device type/model, your device's operating system, and other software including type, version, language, network provider, memory data, and configuration."

The app collects hardware-level identifiers like IMEI and multiple advertising IDs (IDFA, MAID), plus memory data and network provider information, which goes beyond what a game typically needs for core functionality.

"We may also collect information about your activities on third party sites and services. We combine information we collect from different sources for these purposes and to give you a more seamless, consistent, and personalized experience."

The company tracks user activity on third-party sites and services, and combines this data with information from other sources to build a unified profile for personalization and advertising.

"When you use our Services, our web servers automatically log your Internet Protocol (IP) address and information about your device, including device identifiers (such as advertising IDs, such as IDFA, IMEI, MAID, and other unique identifiers), device type/model, your device's operating system, and other software including type, version, language, network provider, memory data, and configuration."

The company automatically collects IP addresses which enable geolocation tracking, and this data is shared with multiple third-party partners including advertising and analytics companies.

"We retain personal information for as long as necessary to provide the Services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. In the case you request to remove or delete your personal information, we will retain your data as long as necessary for applicable laws and regulations, such as to comply with our legal obligations, resolve disputes, and/or enforce the agreements between you and us."

The company provides no specific retention timelines and retains data even after a user requests deletion, citing broad justifications like resolving disputes and enforcing agreements with no defined end date.

"This Privacy Policy is subject to change from time to time. Unless stated otherwise, our current Privacy Policy applies to all personal information that we have about you. If we make material changes to the Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law. Your continued access to or use of our Services after such notice has been given and such revised Privacy Policy has come into effect shall constitute your acceptance of the revised Privacy Policy."

The company can change the privacy policy at any time and treats continued use of the service as acceptance of the new terms, with notice only provided when legally required.

"You acknowledge and agree that as a result of deleting your account, you will lose access to game related services, including the account information and game-related information linked to such account and lose the possibility to access other services through the account. In the case you request to remove or delete your personal information, we will retain your data as long as necessary for applicable laws and regulations."

Account deletion causes loss of all game progress and purchased content, while the company still retains personal data indefinitely under broad legal justifications, creating a punitive dynamic around exercising deletion rights.