"We may use the information we collect across our services and across your devices for the purposes described above. For example, depending on your available settings, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads delivered by Google."
Google explicitly links user activity across all its services (Search, YouTube, Gmail, Maps, etc.), across devices, and even from third-party sites and apps that use Google services, creating comprehensive cross-service user profiles.