"To provide users with free-to-play Games, we are working with third parties to (i) advertise our Games on different networks and other applications and (ii) monetize our Games via advertising revenue (we insert ads in our apps) and in-app purchases. These third parties generally collect user and device-related Data via their own SDKs (Software Development Kit), notably for attribution purposes."
MadBox integrates SDKs from over 30 third-party advertising and analytics partners (including Facebook, Google, TikTok, Unity, AppLovin, and many others) that collect data directly from users' devices.