Plant Parent: Plant Care Guide

"Depending on your device settings or permissions, we may collect your location information using geo-location technology. If you consent to our use of location data, we may use your location information for the purpose of marking the location of the plants, operating and enhancing our service as well as customizing the content, weather alerts."

The app collects precise geo-location data. While consent-based, the purposes extend beyond core plant identification to broad service enhancement and content customization.

"We may change the content or services found on the Application at any time, and consequently our Privacy Policy may change at any time in the future and will be updated from time to time. Whenever we make changes to this Privacy Policy that are important for you to know about, we will post the updated Privacy Policy at this link."

The company reserves the right to change the privacy policy at any time with no mechanism for user consent — changes are simply posted, and continued use constitutes acceptance.

"To share data with our service providers, such as those that host data for us, including Amazon Web Services... To share data with our affiliates... To market our products and services as well as enable third parties to provide advertisements to you via the Application. We have a legitimate interest in promoting our products and services and generating advertising revenue."

Data is shared with service providers, affiliates, and third-party advertising networks under broad 'legitimate interest' claims, with little specificity about which affiliates or what data is shared.

"We retain your personal information for as long as it is necessary and relevant for our business. The criteria used to determine the retention periods include: (i) how long the personal information is needed to provide the services and operate the business; (ii) the type of personal information collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the personal information."

No concrete retention periods are specified — data is kept as long as the company deems it 'necessary and relevant,' which is entirely at their discretion and could mean indefinitely.

"These third parties may use this information to display advertisements on our application and elsewhere online tailored to your interests, preferences, and characteristics. We are not responsible for the privacy practices of these third parties... Some devices may offer a 'Do Not Track' feature, however our Application does not respond to 'Do Not Track' signals."

Third-party advertising networks track user activity across the app and other websites for behavioral targeting, and the app explicitly ignores Do Not Track signals.

"If you download the Application, we may collect information from your device, including identifiers to help us identify your device's hardware and operating system. Device information may be accessed using industry standard identifiers such as those approved by your device operating system manufacturer."

The app collects device hardware identifiers and OS information, which can be used for fingerprinting and tracking beyond what a plant identification app requires.