Planet Fitness

"We reserve the right to update or modify this Policy at any time and from time to time without prior notice by posting a revised version of the policy on the Site. Your use of the Site or any Planet Fitness facility following any revision to this Policy constitutes your agreement that all information collected from or about you after the revised policy is posted will be subject to the terms and conditions of the revised policy."

Planet Fitness can change its privacy policy at any time without prior notice, and continued use of any Planet Fitness facility or site is treated as acceptance of the new terms.

"Corporate Affiliates. We may share information with parent companies, subsidiaries and affiliated entities of Planet Fitness. Planet Fitness Franchisees. We may provide your information to a Planet Fitness franchisee in order for them to provide you Services. Corporate Partners. We may share your information with third parties in connection with promoting and administering these offers."

Planet Fitness shares your data broadly across corporate affiliates, independently-owned franchisees, corporate partners, and marketing partners, creating a wide web of third parties with access to your information.

"Please be aware that our advertising partners may collect information about you when you visit third-party websites or use third-party apps. They may use that information to better target advertisements to you on our behalf. We partner with companies that assist us in advertising our Services, including partners that use cookies and online tracking technologies to collect information to personalize, retarget, and measure the effectiveness of advertising."

Planet Fitness and its advertising partners track your activity across third-party websites and apps to build profiles and serve targeted ads, enabling cross-site behavioral tracking.

"We will retain your personal information for as long as reasonably necessary to provide you with our services that you request, for marketing purposes unless you opt out as described in our Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements."

The retention policy provides no specific timelines and uses broad justifications like 'reasonably necessary' and 'legal obligations,' effectively allowing indefinite retention of personal data.

"Device information, including your computer's IP address, the address of the web page you were visiting when you accessed our Site, the name of the operating system installed on your computer, the name and version of the browser you are using and the date and time of your visit. Advertising information, including special advertising and other unique identifiers that enable us or third parties working on our behalf to target advertisements to you."

Planet Fitness collects IP addresses and advertising identifiers that can be used for IP-based geolocation and cross-device tracking, shared with third-party advertising partners.

"If you use a social media platform login to access our Site, you will share certain information from your social media account with us including, for example, your name, email address, photo, list of social media contacts, and any other information that may be or that you make accessible to us when you connect your social media account. We also collect information from exercise equipment manufacturers."

Planet Fitness accesses your social media contacts list and collects workout/machine usage data from exercise equipment, gathering personal data beyond what's needed for basic gym membership.