Happy Color®: Color by Number

"Approximate location data, such as country or city-level location inferred from your IP address (we do not collect precise geolocation)."

The app automatically collects approximate location data from IP addresses every time the service is used, and this data is shared with advertising and analytics partners.

"We may also share information (such as device identifiers, IP address and non-identifying data about your device) with advertising partners who distribute advertising in our Services or allow them to collect data directly from you through their mobile SDKs or similar technologies embedded in our Services. Our advertising partners may combine this information with data they have collected about you when you use their services or third-party websites and services. This helps them show you more relevant advertising in our Services and improve their ad targeting and measurement systems."

Data is shared with a broad range of third parties — advertising partners, analytics providers, marketing partners, and cloud storage providers — and advertising SDKs embedded in the app collect data directly from users' devices.

"Our advertising partners may combine this information with data they have collected about you when you use their services or third-party websites and services. This helps them show you more relevant advertising in our Services and improve their ad targeting and measurement systems."

Advertising partners explicitly combine user data from this app with data collected from other websites and services, creating cross-service user profiles for ad targeting.

"Device identifiers, such as your device ID, advertising ID (IDFA, AAID), IDFV; Third-party ID, such as Firebase ID, Adjust ID, and other identifiers generated by a third party; Non-identifying data about your device, such as device manufacturer, device type, device model, RAM, operating system name and its version, device performance information, browser type, time zone, language, locale, timestamp, HTTP header, push notification token, platform, and other technical data like screen size or processor, or combination of this data available for a developer."

The app collects a very broad set of device data automatically — including multiple device identifiers, hardware specs, performance information, and HTTP headers — much of which serves advertising and tracking rather than core game functionality.

"We may update our Privacy Policy from time to time. When we do so, we will revise the date at the top of the policy. Any updates to this Privacy Policy shall be effective as of the stated "Last updated". If we make minor amendments, no notice will follow."

The company can change the privacy policy at any time, with minor changes taking effect without any notice at all, and no mechanism for users to consent to or reject changes.

"We keep your information only so long as we need it to provide our Services to you and fulfill the purposes described in this Privacy Policy. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either permanently destroy it or anonymize it so that we cannot identify you."

The policy provides no concrete retention periods — only vague language about keeping data as long as "needed," which effectively allows indefinite retention at the company's discretion.