Backyard Baseball '97

"We collect the following categories and types of 'Personal Information': ... Geolocation data; ... We collect other identifying information, geolocation data, internet or other electronic activity passively using tools like browser cookies."

The policy collects geolocation data both directly and passively through cookies and tracking technologies, and uses it for analytics, marketing, targeted advertising, and fraud prevention purposes.

"Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior, and attitude. ... These companies may use certain information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you."

The company builds behavioral profiles from collected data and allows third-party ad companies to track users across their site and other websites to serve targeted advertising.

"We may share Personal Information with businesses controlling, controlled by, or under common control with our Company. ... We may share Personal Information with our third-party advertising partners in order to provide cross-contextual behavioral advertising."

Personal information is shared with affiliates, service providers, advertising partners, and potentially other third parties for transactions, with broad discretion on what constitutes necessity.

"We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the 'Revised' date shown in the revised Privacy Policy. By continuing to use the Site or Services, you are consenting to the revised Privacy Policy."

The company can change the privacy policy at any time with no direct notice to users; simply posting changes on the site and treating continued use as consent to new terms.

"You can review, correct, update, or change your Personal Information or opt out of receiving certain e-mails by e-mailing us at privacy@backyardsports.com. ... We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us."

The policy contains no information about how long personal data is retained, no deletion timeline, and no clear process for requesting data deletion beyond emailing to update or change information.

"You can review, correct, update, or change your Personal Information or opt out of receiving certain e-mails by e-mailing us at privacy@backyardsports.com."

There is no self-service deletion option; users can only review, correct, or change information by emailing support. The policy does not mention a right to delete data or an account at all.