Backyard Baseball '01

"We collect the following categories and types of 'Personal Information': Geolocation data. We collect contact information, other identifying information, commercial information, geolocation data, and internet and electronic activity from Service Providers that collect certain Personal Information from or about you on our behalf."

The policy collects geolocation data both directly and passively through third parties, and uses it for analytics, marketing, targeted advertising, and fraud prevention — broad purposes beyond core functionality.

"Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior, and attitude. We may share Personal Information with our third-party advertising partners in order to provide cross-contextual behavioral advertising."

The company builds behavioral profiles from collected data and shares personal information with advertising partners specifically for cross-contextual behavioral advertising, tracking users across different sites and contexts.

"We may share Personal Information with businesses controlling, controlled by, or under common control with our Company. We may share Personal Information with our third-party advertising partners in order to provide cross-contextual behavioral advertising."

Personal information is shared with affiliates, service providers, advertising partners, and potentially other third parties, with broad discretion retained by the company.

"We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the 'Revised' date shown in the revised Privacy Policy. By continuing to use the Site or Services, you are consenting to the revised Privacy Policy."

The company can change the privacy policy at any time with no direct notice to users — just posting on the site — and treats continued use as consent to the new terms.

"We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. You can review, correct, update, or change your Personal Information or opt out of receiving certain e-mails by e-mailing us at privacy@backyardsports.com."

The policy contains no information about data retention periods or when collected data is deleted. There is no commitment to delete data after a specific timeframe or upon account closure.

"You can review, correct, update, or change your Personal Information or opt out of receiving certain e-mails by e-mailing us at privacy@backyardsports.com."

There is no mention of account deletion or data deletion rights. Users can only review, correct, or update information by emailing support — no self-service option and no explicit right to delete data.