Talking Tom & Friends: World

"Information may be logged from your device using different technologies, such as Software Developer Kits (SDKs) or web beacons, to ensure that appropriate advertising is presented within the Game and to calculate the number of ads shown to you and how you interact with them."

Third-party SDKs embedded in the games collect data directly from users' devices for advertising, analytics, and campaign attribution purposes.

"We use some of the information we automatically collect from you for cross promoting our Games, which means we promote one of our Games while you are playing a different Game of ours. Information from your device is used to attribute performance of our advertising campaigns, to assess and measure their success, and to identify and prevent any fraud."

User activity is tracked across Outfit7's portfolio of games for cross-promotion, and device information is shared with ad partners for campaign attribution across apps and services.

"The information we automatically collect about you relates to the type of device you are using, information that helps us identify your device, how you play our Games, how you interact with our ads, and third-party ads. This includes your approximate geolocation and online identifiers, which do not identify you personally but may uniquely identify your device."

Approximate geolocation is collected automatically from all users as part of the standard data collection, likely via IP-based geolocation.

"The information we automatically collect about you relates to the type of device you are using, information that helps us identify your device, how you play our Games, how you interact with our ads, and third-party ads. This includes your approximate geolocation and online identifiers, which do not identify you personally but may uniquely identify your device, and other device data."

The app automatically collects device type, device identifiers, online identifiers that uniquely identify the device, gameplay behavior, ad interaction data, and unspecified "other device data" — a broad scope of device information.

"We store your information for as long as needed to provide you with our Games. We may store information longer, but only in an aggregated and anonymized form. We delete the information as soon as we do not need it for the purposes as described in this Privacy Policy and in any event no later than five (5) years after your interaction with all our Games has ceased."

Personal data can be retained for up to five years after the user stops using all Outfit7 games, which is a lengthy retention period especially for a casual gaming app.

"We will occasionally update this Privacy Policy as necessary to protect our users, furnish current information, and respond to legal and technical changes. We may also contract with additional companies or change existing service providers to perform any services in connection with the Games. These changes shall be updated twice a year or promptly in case of material changes in our data processing practices. The most current version of the Privacy Policy will govern our use of your information."

The company can update the privacy policy at any time, with the latest version automatically governing all users. There is no requirement for user consent or meaningful notice before changes take effect.