Ranked #9 of 22 in Game Casual
Red Flags
1Warnings
6"Such information may be gathered through tracking users' activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a 'web beacon') from an ad network to you through the Services. Web beacons allow ad networks to serve targeted advertisements to you when you visit other websites."
The company and its ad network partners track user activity across different websites and services over time, building behavioral profiles that persist beyond the app itself.
"We share your Personal Data with the following categories of third parties: Monetization Partners — Monetization networks, such as: Facebook, Google Admob, Unity, Ironsource, Applovin, Vungle, Adcolony. Advertising Partners — Ad networks, such as: Facebook, Google Admob, Unity, Ironsource, Applovin, Vungle, Adcolony."
Personal data is shared with at least seven major advertising and monetization networks, each of which may have its own data collection and sharing practices.
"Over the past twelve months, we have sold the following categories of your Personal Data to third parties: A. Personal identifiers. D. Commercial information. F. Internet or other similar network activity information. G. Geolocation data. K. Inferences drawn from other personal information."
The company collects geolocation data and explicitly lists it among the categories of personal data sold to third-party advertisers.
"Personal Data Collected: device identifiers, emails, Advertising ID from Google or Apple, Internet Protocol address, Facebook username (if you login through your Facebook account). The Services use ad identifiers, which are non-permanent, non-personal identifiers such as the Android advertising ID and/or Apple's ID for advertising (the 'SKAdNetwork id') uniquely associated with your device."
The app collects device identifiers and advertising IDs from Google and Apple, which are used for cross-service ad targeting and sold to third parties.
"Please note that if you've opted not to receive legal notice from us, those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes."
The company can change the privacy policy at any time and treats continued use as acceptance, even if the user has opted out of receiving notifications about changes.
"We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation."
There is no clear deletion timeline, and broad exceptions allow the company to retain personal data indefinitely after account closure for vaguely defined legal or business reasons.