"Identifiers: ... unique identifiers, such as a device identifier, cookies, beacons, pixel tags, mobile ad identifiers and similar technology... Online Activity: Internet and other electronic network activity information, including, but not limited to, cookies, browsing history, search history, and information regarding Your interaction with websites, applications or advertisements."
NJ TRANSIT collects device identifiers, mobile ad IDs, cookies, pixel tags, browsing history, and interaction data with advertisements — enabling cross-service tracking and user profiling across apps and websites.