NCAA March Madness Live

"We and third-party advertising companies may use this Information to help serve advertising tailored to your interests, both on and off the WBD Services. These technologies also help measure advertisements across our Services, marketing emails and other third-party websites, apps, devices, and services."

WBD and its advertising partners track users across multiple websites, apps, and devices to build interest profiles and serve targeted ads.

"WBD may disclose Information with advertisers, ad agencies, ad networks and platforms and other companies to provide advertising to you based on your interests. We may disclose Information to our Affiliates in connection with any of the uses of your Information set out in this Privacy Policy."

Data is shared with a wide network of affiliates, advertisers, ad agencies, ad networks, business partners, and sponsors for advertising and other purposes.

"Usage and Viewing Information: Films, TV shows, and videos that you view (including title and genre, watchlists you compile, and searches you conduct), webpages, apps, and ads you see and interact with, as well as the accounts you link together, including recordings of your interactions with our Services, which may include mouse clicks, mouse movements, keystrokes, and page scrolling. When you use our Service, you consent to the recording of your interactions with us."

The service records granular user interactions including mouse movements, keystrokes, and page scrolling, which goes well beyond what is needed for a sports news website.

"Location Information: coarse location (i.e., Information derived from device information associated with your IP address, city or country code, or address). To disable collection of mobile device precise location information through our apps, please access your device settings and choose to limit that collection."

While the policy defines collected location as 'coarse,' the opt-out section references 'precise location information' collection through apps, indicating GPS-level tracking may also occur.

"From time to time, we may update this Privacy Policy and post the updated Policy here. We encourage you to periodically check back and review this Policy so that you always know our current privacy practices."

The company can change the privacy policy at any time without directly notifying users, placing the burden on users to check for updates.

"We only keep Information for as long as we need it to fulfil the purpose we are using it for, as permitted by law."

The retention policy provides no concrete timelines or deletion schedules, leaving the duration of data storage entirely at the company's discretion.

"Right to erasure/deletion: the right, in certain circumstances, to ask for your Information to be deleted. In specific cases, we may not be able to delete some types of Information, in particular, where we have a legal obligation to keep that Information (e.g., for regulatory reporting purposes), or where you want us to continue to provide you with a Service and the processing of the Information is necessary for the provision of that Service."

Deletion is only available 'in certain circumstances' and broadly carved out, with no mention of a self-service deletion option — users must submit requests through a privacy center.