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"Connection and usage (including information collected through Cookies) For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content (including videos) you view and duration, quality of the service and interaction with the content, logs, and other similar information."

Versant collects keystroke activity, scrolling behavior, partially completed form data, and detailed browsing patterns, which goes well beyond what is needed for core service functionality.

"Geolocation: For example: city, state, and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before collecting your precise location from GPS-based functionality on your mobile or other devices."

Versant collects location data through multiple methods including IP address, Wi-Fi triangulation, and GPS, and uses this data for targeted advertising and shares it with third parties.

"We reserve the right to amend this Privacy Policy at any time to reflect changes to our practices or the law. ... By continuing to use the Versant Services following any changes to this Privacy Policy, you acknowledge you have read and understand the updated Privacy Policy, and you understand that we will process personal data as stated therein."

Versant can modify the privacy policy at any time and treats continued use of their services as acceptance of the new terms, without requiring explicit consent.

"These partners may include one or more of business partners, loyalty program partners, former related companies like NBCUniversal and its brands, advertisers, marketplaces, licensees, and commercial data resellers (collectively 'Data Partners'). ... providing personal data to commercial data resellers who combine the data with other data and make it available to third parties for their own purposes, including marketing and advertising."

Versant shares personal data with a vast network of partners including advertisers, commercial data resellers, social media platforms, analytics vendors, and affiliates, who can use the data for their own purposes.

"We will keep your personal data only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law. ... For example, we retain your email address as an authentication credential (where applicable) as long as you have an account with us and an additional period of time after that for our legitimate interests and for our fraud and legal compliance purposes."

Versant provides no specific retention timelines, using vague language like 'as long as necessary' and retaining data after account closure for undefined 'legitimate interests' and 'legal compliance' periods.

"Identifying you when you log into the Versant Service on multiple devices or web browsers to provide continuity and to match your interests across devices for the purposes of analytics, advertising, reporting and to improve the Services. Identifying you when you are not logged in if your device(s) have attributes suggesting that they may be used by the same individual or household for purposes of analytics, advertising for Versant and third parties on and off the Services."

Versant tracks users across multiple devices and platforms, including identifying users who are not logged in based on device attributes, and uses this cross-device profile for advertising both on and off their services.