MoneyLion: Banking & Cash Back

"Any precise location information is collected by our automobile insurance partner, Zendrive, and passed back to MoneyLion via an application program interface (API) endpoint. When you opt-in to Driver Score, you authorize Zendrive to collect and use your location information for the purpose of searching for automobile insurance discounts. We may also collect location information based on your IP address and the geolocation of your device."

MoneyLion collects precise geolocation and device motion data through its Driver Score feature via Zendrive, plus IP-based and device geolocation for all users, including for geo-targeted marketing campaigns.

"We may share this information with our third-party business partners, including companies assisting us with targeted advertising and marketing, who may use this information combined with information collected via the use of cookies or internet activity information to deliver interest-based and personalized marketing to you. We may share this information with our marketplace partners to improve efforts to target appropriate advertising content to you."

MoneyLion shares personal information broadly with marketplace partners, affiliates, advertising networks, consumer reporting agencies, and various service providers for marketing, analytics, and advertising purposes.

"We may share certain information with companies like Facebook and Taboola, that allow us to build aggregated user profiles and segments and to create custom or Lookalike Audiences. To draw inferences to build a user profile reflecting your preferences, characteristics, or behavior, or to build aggregated user profiles and segments, which we may use to target "lookalike" audiences on other platforms."

MoneyLion builds user profiles from collected data and shares them with Facebook, Taboola, and other platforms to create lookalike audiences and conduct cross-context behavioral advertising across multiple services.

"We partner with third parties to complete identity verification, some of whom may collect biometric identifiers, such as your faceprint, from these images (such identifiers, "Biometric Data"). We may collect information on the type of device you are using, operating system, settings, browser and OS information, unique device identifiers, mobile carrier, browser type and language, network information and other device-specific information."

MoneyLion collects biometric faceprint data through third-party identity verification partners, plus extensive device information including unique device identifiers, OS settings, and network information.

"We may update our Privacy Policy from time to time to reflect changes to our businesses and to account for changing privacy laws. We will obtain your consent to any material changes if and where this is required by applicable laws. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy."

MoneyLion can change its privacy policy at any time and treats continued use as acceptance of the new terms, only obtaining explicit consent for material changes where legally required.

"We keep your Personal Information for only as long as necessary to provide you with the Services and for legitimate and essential business purposes, such as maintaining the performance of the website and associated services, making data-driven business decisions about new features and offerings, conducting audits, complying with our legal obligations, and resolving disputes. Legal data retention requirements, however, may require us to retain some or all of the Personal Information we hold for certain periods of time."

MoneyLion provides no specific data retention timelines, using vague language about keeping data as long as 'necessary' with broad carve-outs for business purposes and legal requirements.

"If you no longer want to maintain an account, you can deactivate your account by contacting us at [email protected] or at the address below. Please note, however, that we may need to keep certain Personal Information, such as for our legitimate business purposes or as required to comply with retention requirements under applicable laws."

MoneyLion only offers account deactivation (not deletion) by contacting support via email or postal mail, with no self-service option and a caveat that data may still be retained.