"you direct Mistplay to collect information about you from Game Partners, including your installation of a particular game, in-game purchase information and in-game advertising information, transaction types, events, actions, clicks, impressions, and use of virtual items, game achievements, statistics and information on bugs and malfunctions ("Gameplay Data"). Mistplay may also disclose aggregated information about Users... for statistical and machine learning purposes, to provide insights into developing or enhancing Services, for marketing and advertising and for other legally permissible purposes."
Mistplay claims broad rights to collect, aggregate, and use all user gameplay data, behavioral data, and survey responses for its own purposes including product development, marketing, and sharing with third parties.