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"Marketing and Analytics Data: Advertising identifiers (e.g., Google AdMob ID, Apple IDFA), browsing history, clickstream data, demographic information. This information is collected through third-party analytics tools (e.g., Google Analytics, Facebook Pixel) or user interactions with ads."

The policy collects advertising identifiers (IDFA, AdMob ID), browsing history, and clickstream data via third-party tools like Facebook Pixel and Google Analytics, enabling cross-service tracking and profiling across apps and websites.

"Device and Technical Data: Device model, OS version, IP address, MAC address, unique device identifiers (UDID), app version, crash logs, in-game activity (e.g., playtime, achievements, interactions with other users). This information is automatically collected via your device or through cookies and similar technologies."

The policy collects MAC addresses and UDIDs — persistent hardware identifiers that go beyond what's needed for game functionality and can be used for device fingerprinting and tracking even across account changes.

"We may share Personal Data with trusted third-party service providers ("Vendors") that perform services on our behalf, such as payment processors (e.g., Stripe, PayPal), cloud hosting providers (e.g., AWS, Google Cloud), analytics tools (e.g., Google Analytics, Mixpanel), advertising networks (e.g., Facebook Ads, Unity Ads), and customer support platforms (e.g., Zendesk)."

Personal data is shared with a broad range of third parties including analytics tools and advertising networks that embed their own SDKs (Facebook Pixel, Google Analytics) which collect data directly from users' devices.

"We may update this Policy periodically to reflect changes in our Services or legal requirements. Material changes will be posted on our website or in the Services at least 14 days before taking effect and notified to you via in-game alerts, emails, or pop-ups (where possible). Continued use of the Services after the effective date constitutes acceptance of the updated Policy."

The company can change the privacy policy unilaterally with only 14 days notice, and continued use is treated as acceptance — users who don't notice the change are automatically bound by new terms.

"We retain Personal Data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example: Account data is retained until the account is permanently deleted (or longer to comply with tax/legal requirements). Payment data is retained for the duration of the transaction and for record-keeping (typically 7 years)."

Account data is retained indefinitely until the user actively requests deletion, and even then may be kept longer for vague 'legal requirements.' Payment data is held for up to 7 years.

"Device and Technical Data: Device model, OS version, IP address, MAC address, unique device identifiers (UDID), app version, crash logs, in-game activity... This information is automatically collected via your device or through cookies and similar technologies."

IP addresses are automatically collected, which enables IP-based geolocation tracking. Combined with the advertising and analytics data shared with third parties like Facebook and Google, this allows location-based profiling.