Lime - #RideGreen

"Trip and Location data when you sign up and use the Services. For example, to accurately show you Lime vehicles near you, it is necessary to collect and record the location of your mobile device. Lime also collects location data directly from Lime vehicles including when a Lime user is riding (such as start and end times and associated locations)."

Lime collects location data both from your mobile device and directly from Lime vehicles, tracking your precise movements during rides including start/end locations.

"We share your information with our trusted service providers, partners, and their personnel who provide services to Lime such as hosting data and our infrastructure, providing ID verification services, processing payments and donations, supporting and improving the Services, performing customer service, or providing marketing and advertising services. ... We may share your information with government, municipal, regulatory, and law enforcement agencies to meet federal, state, regulatory or local law requirements."

Lime shares user data broadly with service providers, marketing partners, government agencies, municipal authorities, employers (for Lime for Business), integrated partners like Uber, and universities — a wide range of third-party recipients.

"We may ask you (and your guest(s), if applicable) to take a selfie which we collect. Environmental visual data: images of the surrounding environment captured by any Lime camera-enabled vehicles are used to detect road and sidewalk boundaries and other environmental surroundings for safety purposes. ... confirm your identity and that you are old enough to use our products by verifying your selfie matches your government issued identification (e.g., driver's license) such as by using facial recognition technology."

Lime collects selfies and uses facial recognition technology to verify identity, and captures environmental images/video via camera-enabled vehicles during rides — significant biometric and visual data collection.

"These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Lime and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites."

Lime and third parties use cookies, device identifiers, and web beacons to track user activity across websites and apps, building profiles for targeted advertising and analytics.

"We may change this Privacy Notice from time to time. We will inform you about any material changes."

Lime reserves the right to change the privacy notice at any time, with only a vague commitment to inform users about 'material' changes — no requirement for consent or opt-in to new terms.

"We keep your information for as long as is reasonably necessary to provide the Services to you or until your account is deleted, whichever is longer, subject to any longer period as may be required by applicable law. We retain account information, such as your email address and your date of birth, or a copy of your ID, for the lifetime of the account. Certain information relating to transactions relating to an account are retained for 7 years."

Lime retains account data for the lifetime of the account, transaction data for 7 years, and in Israel retains data even after account deletion for the duration of applicable statute of limitations periods — with no clear upper bound.

"When you delete your account, it may take us additional time to fully delete your information from our databases and system logs. We may also retain information from deleted accounts to prevent fraud, collect fees, enforce the User Agreement, to comply with our legal obligations or enforce our legal rights."

Lime retains data from deleted accounts for broad reasons including fee collection and enforcing legal rights, with no specified timeline for completing deletion.