"To find/recruit potential new customers that look like our current customers ('look-alike') or ensure that our current customers are not targeted with irrelevant marketing messages ('suppression'). Your consent, art. 6(1)(a), GDPR, to allow us to share your data with third parties to target you with relevant marketing content outside of our own channels (remarketing or suppression) or find others like you to serve such marketing content to ('look-alike') e.g., via social media, search engines or marketplaces."
LEGO builds customer profiles and shares them with third-party platforms to track users across social media, search engines, and marketplaces for remarketing, look-alike audience targeting, and suppression activities.
