"We may link or combine the information collected through tracking technologies with other personal data we process about you, such as your User ID, to help us personalize our Kwalee Products, improve the quality of our Kwalee Products, obtain analytics information about the usage of our Kwalee Products, deliver interest-based advertisements, and for security and fraud prevention purposes."
Kwalee links data from multiple tracking technologies with user IDs and advertiser IDs to build unified profiles, and uses numerous analytics SDKs (Google Analytics, AppsFlyer, Firebase, Tenjin, etc.) to track users across properties and advertising contexts.