Candy Crush Soda Saga

"Geolocation information (location at state or country level only), collected from you and our analytics and advertising partners, will be shared with our service providers. We will sell or share coarse location information to our advertising partners. We do not sell or share your precise geolocation information."

King collects coarse location data and sells or shares it with advertising partners, using it for ad targeting and personalization purposes.

"We will also share your information: with our Group Companies, including for their own purposes, including marketing; with third-party partners and licensees engaged by King to provide you with goods or services you have requested. Our advertising partners will combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads."

King shares user data broadly with group companies for their own marketing, advertising partners who combine it with data from other sources, social media platforms, and various service providers.

"We use ad identifiers and other information that we collect about you as described in this Privacy Policy so that you only see ads in our Games that might be of interest to you. Our advertising partners will combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads in our Games, to improve the accuracy of their targeting and measurement systems."

King and its advertising partners combine user data across multiple services, websites, and devices using ad identifiers, cookies, and tracking pixels to build profiles and target advertising.

"We will collect device level identifiers and other information associated with those identifiers including: the type of device(s) you are using to play our Games or access our other Services, identifiers such as IP address, device identifiers, ad identifiers, a King-specific player ID. Personal information automatically collected, including by monitoring and recording on your device: Websites visited before and after you use a Service, Browser type and language, Hardware and software information, Activities on your device."

King collects extensive device information including hardware/software details, browsing activity before and after using their service, device activities, and multiple device identifiers beyond what is needed for game functionality.

"We will update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published, unless otherwise stated."

King can change the privacy policy at any time with changes taking effect immediately upon publication, with no requirement for user notification or consent — users must proactively check for changes.

"We will keep your information for as long as your account is active or we consider necessary for the purposes described in our Privacy Policy. We will also retain and use your information for as long as is required in order to comply with our legal obligations. Where we delete personal information about you, we will still retain some, or all, of that information for other purposes such as maintaining financial records, protecting, or enforcing legal rights, maintaining marketing suppression lists or for technical reasons. In addition, we will also retain your information in an anonymised form."

King retains data indefinitely while accounts are active or as they 'consider necessary,' and even after deletion requests they retain some or all information for vaguely defined purposes including 'technical reasons.'

"Should you wish to have any information about you deleted, please complete this form selecting 'Privacy and Legal' then subtopic 'I want to permanently delete my account'. Please note that in order to process your request you must delete our Games from your mobile devices and clear our cookies from any device where you have played our Games in a web browser. Where we delete personal information about you, we will still retain some, or all, of that information for other purposes such as maintaining financial records, protecting, or enforcing legal rights, maintaining marketing suppression lists or for technical reasons."

Account deletion requires multiple manual steps (deleting games from all devices, clearing cookies from all browsers) and even then King retains some or all personal information, with cached data on other players' devices that cannot be removed.