Candy Crush Saga

"Our advertising partners will combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) to serve you more relevant ads in our Games, to improve the accuracy of their targeting and measurement systems, and for other related uses described in each partner's privacy policies. We also will allow third-party advertising companies to collect information about your activity on our Websites and in our Games and other Services for example through cookies, mobile ad identifiers, pixels, web beacons and social network plugins."

King allows third-party advertising companies to directly collect user data from their games and services via SDKs, cookies, and tracking pixels, and shares data with Group Companies including for their own marketing purposes.

"We use ad identifiers, cookies and similar technologies to provide our Services to you and to collect information from your device. These technologies allow us and our third party advertising partners to recognise you and your device. Our marketing partners will help us to serve ads to you by combining this information with data which they have collected about you elsewhere. They collect this information when you use their services or the websites and services of third parties."

King and its partners use ad identifiers and cookies to track users across different websites, apps, and services, building cross-context profiles by combining data collected from multiple sources.

"Geolocation information (location at state or country level only), collected from you and our analytics and advertising partners, will be shared with our service providers. We will sell or share coarse location information to our advertising partners. We do not sell or share your precise geolocation information."

King collects location information and sells or shares coarse geolocation data with advertising partners, though they claim not to share precise location.

"We will collect device level identifiers and other information associated with those identifiers including: the type of device(s) you are using to play our Games or access our other Services, identifiers such as IP address, device identifiers, ad identifiers, a King-specific player ID. Personal information automatically collected, including by monitoring and recording on your device: Websites visited before and after you use a Service, Browser type and language, Hardware and software information, Activities on your device."

King collects extensive device information including device identifiers, websites visited before and after using their service, hardware/software details, and monitors activities on the user's device.

"We will keep your information for as long as your account is active or we consider necessary for the purposes described in our Privacy Policy. We will also retain and use your information for as long as is required in order to comply with our legal obligations. Where we delete personal information about you, we will still retain some, or all, of that information for other purposes such as maintaining financial records, protecting, or enforcing legal rights, maintaining marketing suppression lists or for technical reasons. In addition, we will also retain your information in an anonymised form."

King retains data indefinitely with vague criteria ('as we consider necessary') and explicitly states that even after deletion requests, they will retain some or all information for various purposes.

"We will update this Privacy Policy from time to time and we will post the updated Privacy Policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published, unless otherwise stated."

King can change the privacy policy at any time without notifying users, and changes take effect immediately upon publication, placing the burden on users to check for updates.

"Should you wish to have any information about you deleted, please complete this form selecting 'Privacy and Legal' then subtopic 'I want to permanently delete my account'. Please note that in order to process your request you must delete our Games from your mobile devices and clear our cookies from any device where you have played our Games in a web browser. Where we delete personal information about you, we will still retain some, or all, of that information for other purposes such as maintaining financial records, protecting, or enforcing legal rights."

Account deletion requires multiple manual steps (deleting apps from all devices, clearing cookies) before King will process the request, and they still retain data after deletion for broad purposes.