Simply Guitar - Learn Guitar

"We may share Personal Information with service providers and third parties for our operational purposes to enable the provisions of our services and with other service providers who provide crucial functions as database management, maintenance, marketing, data processing and analytics customer support platforms, hosting service providers, payment processors, analytics partners, third party account providers, security and/or social media service."

Personal information is shared with a wide range of third parties including marketing, analytics, social media, and other service providers under the broad justification of 'operational purposes.'

"Simply reserves the right to update and change this Privacy Policy from time to time without notice or acceptance by you, so please check this page frequently for updates and changes. However, if updates reflect a substantial or material change to this Privacy Policy, then we may send you an update notice via email. Your continued use of our Site or Apps indicates your acceptance to any change in this policy."

The company explicitly reserves the right to change the privacy policy without notice or user acceptance, and treats continued use as consent to any changes.

"We may use your IP address to provide you with our product on your device, to help us with server problem diagnosis and to administer the Services. An IP address is a numeric code that identifies your device on a network, or in this case, the Internet. We may also need to use your IP geolocation data in order to receive your general location and provide you with contents adjusted for your territory."

Simply uses IP geolocation to determine user location for content targeting and demographic profiling purposes.

"Device and browser information. We may automatically receive and record information from your device and browser, including your cookie information, your country, regional and language settings, device model, operating system, mobile carrier and Apps and hardware attributes."

The app automatically collects device model, operating system, mobile carrier, installed apps information, and hardware attributes, which goes beyond what a music learning app would need for core functionality.

"When you use the Site or Apps, we may automatically collect and record information related to this use, either independently or with the help of third-party service providers, through cookies and similar technologies. We may analyze, profile and segment all such collected data. We may use services (such as Google Analytics) to understand users' behavior."

Simply profiles and segments user behavior data using third-party analytics services like Google Analytics, enabling cross-service tracking through cookies and similar technologies.

"Non-personally identifiable information may be stored indefinitely. We may retain Personal Information for longer periods if it is still necessary to meet our legal obligations (e.g. in relation to claims) or to deal with complaints, queries and to protect our legal rights in the event of a claim being made."

Non-personally identifiable information is explicitly stored indefinitely, and personal information retention has vague exceptions that could allow extended retention well beyond the stated 5-year review period.

"If you choose to do so, we will delete all your personal data from our systems, including backups within 30 days, unless there is a legitimate business interest to keep the data, such as to comply with legal obligations, to enforce agreements or to resolve disputes. You have the right to be forgotten. If you choose to delete your profile, we will delete all associated information and it will be like you never signed up in the first place (with the exceptions mentioned above, meaning that we may, for a legitimate reason, have the right to keep some of your data)."

While deletion is available, the company retains broad exceptions to keep data after account deletion for vague 'legitimate business interests,' undermining the right to erasure.