Kingdom Rush 5: Alliance TD

"We also work with certain advertising partners to show you ads. Additionally, we share your Information within our group and as required by law. We also share advertising identifiers, along with the interests or other characteristics of a device or the person using it, to help partners decide whether to serve an ad to that device or to enable them to conduct marketing, brand analysis, personalize advertising, or similar activities."

The policy lists over 40 advertising partners and multiple analytics providers (Google Analytics, Firebase, Appsflyer) that receive user data including advertising IDs, device information, and behavioral data from the games.

"Identifiers: your IP address, advertising ID, HTTP header, device ID, third-party app IDs (apptoken), country and city level location data and device information (such as model, brand, language, and operating system)."

Ironhide collects city-level location data automatically from users' devices, and also receives location data from mobile measurement partners and third-party services.

"Identifiers: your IP address, advertising ID, HTTP header, device ID, third-party app IDs (apptoken), country and city level location data and device information (such as model, brand, language, and operating system). We only store the IP address in Kingdom Rush Battles, and only for a maximum of 24 hours."

The policy describes collection of advertising IDs, device IDs, HTTP headers, third-party app tokens, and detailed device information beyond what is strictly necessary for a tower defense game.

"We may use some of your Information to participate in Custom Audience and Lookalike Audience programmes, which enable us to display adverts to both existing and prospective supporters when they visit one of our partners' websites. We may provide an identifier (i.e. your Advertising ID or Facebook ID) to them so they can determine whether you are a registered account holder with them."

Ironhide shares advertising IDs and Facebook IDs with partners to match users across platforms, enabling cross-service tracking and targeted advertising on third-party websites.

"Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the Website or in-game. When you use the Games, you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy."

Changes are simply published on the website, with notification only for 'significant' changes. Continued use of the games constitutes acceptance of updated terms.

"Your Information is kept for as long as you are registered or using our games. When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently."

Retention is tied to account existence with no specific timeline, and the policy reserves broad exceptions for retaining data after deletion requests, such as 'defense of legal claims' and 'overriding legitimate interest.'