"Although we do not sell Personal Information in exchange for money, some of our advertising, analytics, and data-enrichment practices may be classified as "sales" or "sharing" under specific state laws. Listed below are the categories of Personal Information we share for purposes of targeted/cross-context behavioral advertising or otherwise "sell" for non-monetary consideration: Identifiers, Personal records, Internet or other electronic network activity information, Geolocation data, Commercial information, Inferences."
Hardee's admits to selling or sharing six broad categories of personal information—including identifiers, geolocation, purchase history, and inferences—to third-party advertisers, analytics vendors, and data-enrichment companies for non-monetary consideration.