Ranked #24 of 30 in Game Strategy
Red Flags
2"Data we collect from our partners: Data for advertising and analytics purposes, so we can provide you a better Service. We share your personal information with selected third parties in and outside your country, including: partners working for River Game HK. These partners process your data only at and according to River Game HK's instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention."
Data is both received from and shared with advertising partners, indicating a two-way data exchange for advertising purposes. This constitutes sharing personal data for targeted advertising even if not labeled a 'sale.'
Warnings
7"We share your personal information with selected third parties in and outside your country, including: partners working for River Game HK. River Game HK has partners to perform services for us. These partners process your data only at and according to River Game HK's instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention."
Personal information is shared with partners for advertising and analytics purposes, and with related group companies and potential acquirers, with data transferred across borders to countries that may lack equivalent privacy protections.
"Where you do not request for account deletion, such data will be retained for 1 year after the Game is shut down, before it is deleted. In the event that the processing and retention period have terminated, but personal information is required to be retained continuously for other reasons including for the purposes as prescribed under applicable laws, the relevant personal information will be stored and maintained separately from other types of personal information."
If users don't actively request deletion, their data is kept for the entire lifetime of the game plus an additional year after the game shuts down, which could mean indefinite retention for a long-running game.
"If you click on a link that advertises the Game, we store the Advertising ID for that advertisement with your profile. In all of the above cases and purposes, we may analyze, profile and segment all collected data. Data for advertising and analytics purposes, so we can provide you a better Service."
The company stores advertising IDs linked to user profiles, collects data from advertising partners, and profiles and segments all collected data, enabling cross-service tracking of users.
"We automatically collect certain data from you when you use the Game, including your IP address and device information (such as application version, network type, OS) and information regarding your use of the Game, such as date and time stamps of actions. Device ID, Device Information — We use this information to: improve our services, including the functionality of the Game; for security and verification purposes; identify and address bugs; and to combat users registering for multiple accounts."
The app collects Device IDs, detailed device information, IP addresses, and usage timestamps. Device IDs are used for cross-account tracking to detect multiple accounts, going beyond basic functionality needs.
"River Game HK may update this privacy policy from time to time. If we make material changes in the way we collect, use, retain or share your personal information, we will notify you by posting notice of the changes on the services covered by this privacy policy. By continuing to access or use our Services after we have posted a modification to this policy or have provided you with notice of a modification, you are indicating that you agree to be bound by the modified terms."
The company can change the privacy policy at any time, and merely continuing to use the service is treated as agreement to the new terms. The only recourse is to stop using the service entirely.
"We automatically collect certain data from you when you use the Game, including your IP address and device information (such as application version, network type, OS). Data we collect from our partners: Demographic data (such as to determine the coarse location of your IP address)."
The company collects IP addresses and uses them along with partner-provided demographic data to determine user location, enabling ongoing geolocation tracking throughout use of the service.
"You can delete your account, or remove certain personal information, by logging into your Game account. If there is any other personal information you believe we process that you would like us to erase, please email us at support_th@rivergame.net. Request a refund for content that you bought from Top Heroes may result in negative Gem balance or account lock in order to reduce potentially malicious activity."
While basic deletion is available in-app, erasing all personal data requires emailing support. Different data types have different deletion timelines (7 to 30 days), and refund requests can result in account locks, discouraging users from exercising their rights before deletion.