NFL

"We may disclose your geolocation information, including precise geolocation information, to service providers that perform certain functions or services on our behalf and to third parties so that they may provide you with geographically relevant advertising. To serve and display advertising relevant to your location, where permitted by law and depending on the Services you use, the Services may also track your device's precise geolocation by responding to beacons or inaudible signals sent to your device's microphone."

The NFL tracks precise geolocation via GPS, beacons, and even inaudible microphone signals, and shares this data with third-party advertisers for targeted advertising purposes.

"We may disclose your information to select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. We may disclose your information to all members of the NFL Family, including, without limitation, the subsidiaries and affiliates of the National Football League and to the subsidiaries and affiliates of the Member Clubs."

Personal information is shared broadly across the entire NFL Family (32 clubs plus numerous subsidiaries) and select business partners for their own independent marketing purposes, with limited user control.

"If you authorize us to access your contacts, calendar, or photos, we may also collect that information to provide you with relevant functionality. We also may collect internet and electronic network activity information, device identifiers... Your Media Access Control ("MAC") address... mobile device identification numbers and advertising identifiers (e.g., IDFA)... the Services may also track your device's precise geolocation by responding to beacons or inaudible signals sent to your device's microphone."

The NFL collects contacts, calendar, photos, MAC addresses, advertising IDs, and even uses microphone access to detect inaudible signals — extensive device data collection that goes well beyond core football content functionality.

"These partners may use cookies and similar technologies on the Services and elsewhere online to collect and share information about your activities across different websites, mobile applications, and services to provide you with relevant advertising ("Interest-Based Advertising" or "IBA"). We may also disclose non cookie-based information for advertising purposes, including for Interest-Based Advertising."

The NFL and its advertising partners track user activity across different websites, apps, and services to build behavioral profiles for targeted advertising, including through both cookie and non-cookie methods.

"We will retain your information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable the NFL to defend or bring potential legal claims, the sensitivity of the relevant information, and the duration of your use of the Services."

The retention policy provides no specific timeframes and uses broad, subjective criteria like 'reasonably necessary' and potential future litigation, effectively allowing indefinite retention.

"We may update this Privacy Notice, including any supplemental privacy disclosures, to reflect changes to our information practices. If we make any material changes, we will notify you by email or by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices."

The NFL can unilaterally change its privacy practices with only a notice — no affirmative consent is required, and continued use of services after changes implies acceptance.