Ranked #6 of 15 in Game Adventure
Red Flags
1Warnings
6"Coarse location (e.g. country, state, or city) inferred from your IP address. ... Asking for your exact location e.g. your GPS location for location based experiences."
The company collects coarse location automatically from IP addresses and may also request exact GPS location, enabling both passive and active location tracking.
"Advertising partners... We may disclose the same information to our advertising mediation partners. Analytics providers. We use tools provided by 3rd parties to collect and gather personal data for analytics and reporting purposes. ... Social media partners who provide advertising services, social media interaction tools or other functionalities to our Services."
Personal data is shared with a wide range of third parties including advertising partners, mediation partners, analytics providers, social media partners, and payment processors, many of whom act as independent data controllers under their own privacy policies.
"We may also keep track of your activity in our Games to learn about your interests and improve the advertising in our Games, or personalize the ads you see in our Games to make them more relevant to you. ... We collect and process personal data for creating audiences and to show advertisements, via other communication channels (for example on other websites or mobile apps)."
The company tracks user activity within their games and uses that data to build audience profiles for advertising across other websites and apps, enabling cross-service behavioral profiling.
"Online identifiers like your IP address, mobile device identifiers, and identifiers we assign to your account and other electronic network activity information. Data about your device, such as device model, type and used language, operating system and hardware information."
The company collects mobile device identifiers, hardware information, operating system details, and other electronic network activity information, which goes beyond what is strictly necessary for a casual game.
"We reserve the right to amend this Privacy Policy at our discretion and at any time. We may update this Privacy Policy due to changes in our operations or in the processing of personal information. ... You are responsible for periodically visiting the Websites and this Privacy Policy to check for any changes."
The company can change its privacy policy at any time at its sole discretion, and places the burden on users to periodically check for changes rather than providing meaningful notice or requiring consent.
"We retain personal data we collect from you where we have an ongoing legitimate business need or a legal obligation to do so. ... When your personal data is no longer necessary to fulfill the purposes for which it was collected, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible."
There are no specific retention periods or timelines. Data may be kept indefinitely in backup archives, and the criteria for deletion are vague ('ongoing legitimate business need'), giving the company broad discretion to retain data.