"We allow advertisers and/or merchant partners ("Advertisers") to choose the demographic information of users who will see their advertisements and/or promotional offers and you agree that we may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers."
FunCraft shares user data with advertisers for ad targeting purposes. While they claim it's in 'non-personally identifiable form,' providing demographic and location data to advertisers for audience selection is a form of data sharing for advertising profit.