Last War:Survival Game

"This may include your Internet Protocol (IP) address; online identifiers such as Google Advertising ID, IDFA, IDFV; IMEI, device name, device type/model, operating system version and language; time zone; screen DPI and resolution; network provider; memory data; cookie identifiers and similar tracking technologies; and other device status, settings and configuration details. We may also collect data... including installed app names, system startup time, app installation and update timestamps."

The company collects an extensive range of device data including IMEI, advertising IDs, installed app names, system startup time, and memory data — much of which goes well beyond what a mobile game needs to function.

"Personal data means any information relating to an identified or identifiable natural person, such as full name, email address, contact address, postal code, location data, personal interests. We may automatically collect your personal data through technical means from your device when you use our Services."

The company lists location data as a category of personal data it collects, and automatically collects IP addresses which enable geolocation tracking.

"This Privacy Policy is subject to changes from time to time. Unless stated otherwise, our current Privacy Policy applies to all personal data that we have about you. If we make material changes to the Privacy Policy, we will provide notice or obtain consent regarding such changes as may be required by law. Your continued access to or use of our Services after such notice had been given and such revised Privacy Policy had come into effect shall constitute your acceptance of the revised Privacy Policy."

The company can modify the privacy policy at any time and treats continued use of the service as acceptance of the new terms, giving users no meaningful ability to negotiate or reject changes.

"Third-party analytics and advertising companies may also collect personal data through our Services, including identifiers and device information (such as device IDs), IP address, usage data, and inferences based on and associated with that data. If some of the disclosures to these third parties are considered a "sale" or "sharing" of personal data as defined under the laws of California and other U.S. states, you may see the "Your Rights and Choices" section."

The company allows numerous third-party analytics and advertising partners (including AppsFlyer, Facebook, Thinking Data, and others) to collect data directly through their services, and shares user data with affiliates, business partners, and service providers.

"We retain personal data (including cookies) for as long as necessary to provide the Services and fulfill the transactions you have requested, comply with our legal obligations, resolve disputes, enforce our agreements, and other legitimate and lawful business purposes. Because these needs vary for different data types in the context of different services, actual retention periods can vary significantly based on criteria such as user expectations or consent, the sensitivity of the data, the availability of automated controls that enable users to delete data, and our legal or contractual obligations."

The company provides no specific retention timelines, using vague language like "as long as necessary" and noting retention periods "vary significantly," effectively allowing indefinite data retention.

"Mobile analytics and advertising IDs are generated by the operating systems of mobile devices (iOS and Android) and can be accessed and used by applications in much the same way that websites access data. These identifiers allow us (and/or our partners, as the case may be) to analyse app usage, attribute installs, prevent fraud and deliver other information. Our Applications contain software that enables our third-party analytics and advertising partners to access the mobile IDs."

The company uses mobile advertising IDs (GAID, IDFA) and shares them with third-party analytics and advertising partners, enabling cross-app tracking and user profiling across services and devices.

"You acknowledge and agree that as a result of deleting your account, you will lose access to game-related services, including the account data and game-related data linked to such account and lose the possibility to access other services through the account. Please note that certain records, for example those relating to payments or customer service matters, will be held for legal and accounting purposes."

Account deletion requires emailing the company rather than self-service, results in permanent loss of all game data, and the company still retains certain records after deletion for unspecified periods.