Calorie Counter by Lose It!

"We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Lose It! with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser."

Partners receive personal identifiers and can also independently collect data from users' devices, combine it with data from other sources, and set tracking cookies — giving them broad surveillance capabilities.

"Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information."

The company assigns unique identifiers and combines data across devices, services, online and offline sources, and third-party data to build comprehensive user profiles for advertising purposes.

"Location data and other information about devices used to access and interact with the Websites or App. Non-precise information about the approximate physical location (for example, at the city or zip code level) of a user's computer or device derived from the IP address of such computer or device ('GeoIP Data')."

The app collects location data from devices as well as IP-derived geolocation, and this data feeds into advertising profiles shared with third parties.

"We collect 'Advertising ID', which is a unique, user-resettable identification number for advertising associated with a device (e.g., iOS uses the Identifier for Advertising (or 'IDFA') and Android uses Google Advertising ID). Location data and other information about devices used to access and interact with the Websites or App."

The app collects advertising IDs, device IDs, device type and settings, browser details, and location data — much of which serves advertising rather than core diet-tracking functionality.

"This Policy may be amended or updated from time to time to reflect changes in our practices with respect to the processing of your information, or changes in applicable law. We encourage you to read this Policy carefully, and to regularly check this page to review any changes we might make."

The company reserves the right to change the privacy policy at any time, placing the burden on users to regularly check for updates rather than providing meaningful notice or requiring consent.

"It is our policy to retain personal information for 6 months once such personal information is no longer necessary to deliver the Website and Apps and to delete such personal information thereafter. This means that, if you close your account with us, we will delete personal information associated with your account after 6 months."

Personal data is retained for 6 months after account closure or after it is no longer needed for service delivery, during which time it remains subject to all the sharing and selling practices described in the policy.

"If you wish to cancel your account or request that we no longer use some or all of your information to provide you services, you can email us at privacy@everydayhealth.com. It is important to note that by exercising your right to deletion you may lose access to your account and any purchases, points or features associated with it."

Account deletion requires emailing a privacy address rather than offering a simple in-app self-service option, and the policy warns users they'll lose purchases and features — creating friction that discourages deletion.