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"When you download and use our Services, we automatically detect your general location, namely country and state through your IP address. We may collect, with your consent if applicable, other location information through your IP address, such as the city you are in."

Easybrain automatically collects country and state-level location data via IP address, and may collect city-level location data, going beyond what puzzle/game apps typically require.

"We, along with our third-party advertising networks, analytics partners, and service providers, may use cookies and similar technologies—such as mobile "SDKs", pixels, and web beacons—to enhance and personalize your experience with our Services. In addition, we and certain advertising networks may access your inventory of installed apps to avoid advertising already installed apps."

Easybrain and its ad partners scan the user's installed app inventory, which reveals sensitive information about user interests and behavior well beyond core game functionality.

"Information may be shared with advertising partners who distribute advertising within the services. Details about these advertising networks can be found in 'APPENDIX A - Advertising networks and their partners'. We use third party service providers, contractors and partners to assist in operating and improving our services."

Easybrain shares personal data with a broad ecosystem of advertising networks, analytics providers, and service partners, with the full list referenced in appendices.

"Some of these technologies enable the synchronization of behaviors and preferences across different platforms, devices, and apps. This allows us to tailor content, features, and advertisements to your interests. In addition, we and certain advertising networks may access your inventory of installed apps to avoid advertising already installed apps."

Easybrain explicitly synchronizes user behavior and preferences across platforms, devices, and apps, enabling comprehensive cross-service profiling for ad targeting.

"This Privacy Policy may change from time to time, and we encourage you to review it periodically. Your continued use of our Services signifies your acceptance of changes to this Privacy Policy. In some cases, we may notify you of changes to this Privacy Policy with a prominent notice on our Services."

Easybrain can change the privacy policy at any time, treating continued use as acceptance. Notification is only provided 'in some cases,' meaning changes can take effect without meaningful notice.

"Your Personal Data collected through our Services will be retained for as long as permitted by applicable law or necessary depending on the respective purpose of collection and shall be deleted when they no longer serve one of the above-mentioned purposes. It is clarified that in no case the retention period should exceed the 5 years from the date of collection."

While a 5-year maximum is stated, the actual retention period is vaguely defined as 'as long as necessary' for broad purposes including 'internal analysis' and 'legitimate business interest,' giving Easybrain wide discretion.