Satellite View - Maps - Radar

"Where customers use Google Analytics Advertising Features, Google advertising cookies are collected and used to enable features like Remarketing on the Google Display Network. These features are subject to the users' Ads Settings, the Policy requirements for Google Analytics Advertising Features and Google's EU User Consent policy."

Google Analytics collects advertising identifiers (Advertising ID on Android, ID for Advertisers on iOS) and advertising cookies that enable remarketing and cross-site tracking across the Google Display Network, linking user activity across multiple websites and apps.

"Where customers link their Analytics property to another Google product or service account ("Integration Partner"), certain data from that Analytics property may be accessed and exported into the linked account. Once data is exported through a linking integration, it becomes subject to the Integration Partner's terms and policies. Note that once data is sent to an Integration Partner, that the data sent is subject to the terms of that Integration Partner and that Google Analytics no longer maintains access or control over that data."

Analytics data can be exported to linked Google products and integration partners, at which point Google Analytics loses control over that data and it becomes subject to the partner's own terms and policies.

"With the Data Retention controls, customers can limit or expand the duration for which their user-level and event-level data is stored in Google Analytics servers. All customers should review their Data Retention settings and ensure the appropriate retention is selected."

Data retention is controlled by the website/app operator, not the end user. There is no stated maximum retention period, and the default retention duration is not disclosed, meaning user data could be kept indefinitely if the site operator chooses.

"Google Analytics collects first-party cookies, data related to the device/browser, IP address (when collecting data, Google Analytics does not log or store IP addresses), and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics. Identifiers such as cookies and app instance IDs are used to measure user interactions with a customer's sites and/or apps, while IP addresses are used to provide and protect the security of the service, and to give the customer a sense of where in the world their users come from."

IP addresses are collected and used for geolocation purposes to tell website operators where their users are located, even though Google states it does not log or store the full IP addresses.

"Google Analytics collects first-party cookies, data related to the device/browser, IP address (when collecting data, Google Analytics does not log or store IP addresses), and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics."

Google Analytics collects device and browser data from users beyond just page visits, which can include browser type, operating system, screen resolution, and other device characteristics for analytics profiling.