PEOPLE: Pop Culture & Puzzles

"We may share personal information with marketing/advertising, analytics, and other business partners for purposes such as us or those entities providing you with information, undertaking marketing/advertising activities about products or services that may interest you, informing business analytics, or for other business or commercial purposes. We may also share personal information with third-party online advertising partners or permit these partners to collect information from you on or off our Services."

The company shares personal information broadly with marketing partners, advertising networks, analytics firms, social media platforms, and other business partners, and also permits third-party partners to collect data directly from users.

"We may also share or receive a common account identifier (such as a hashed or encrypted email address or user ID) or other information (such as phone number) with or from our third-party partners to help identify you, including across devices. When you use our website and enter your email address, we may share with LiveRamp information that we collect from you. LiveRamp uses this information to create an online identification code for the purpose of recognising you on your devices."

The company uses identity resolution services like LiveRamp to track users across devices and services, creating persistent online identification codes linked to email addresses and shared with advertising companies.

"Location data, including geographic location we or our third-party providers may collect, such as via permissions within the app operating system or browser functionality. We disclose the following to our advertising/marketing and analytics partners: Identifiers, commercial information, geolocation data, internet or other network information."

The company collects location data through app permissions and browser functionality, and shares geolocation data with advertising and analytics partners.

"We may also use third-party tools to collect information you provide to us or information about how you use the Services, including mouse movements, scrolling, clicks, and keystroke activity on the Services and other browsing, search, or purchasing behavior. These tools may also record information you enter when you interact with us or engage in chat or other features, whether on or off our Services."

The company collects granular behavioral data including keystroke activity, mouse movements, and scrolling patterns, both on and off their services, which goes well beyond what is needed for core functionality.

"If we make any material changes to our privacy practices, we will indicate at the top of the Privacy Policy the date when it was most recently updated and you shall be bound to such changes when accessing the Services that are linked to the updated Privacy Policy or when the updated Privacy Policy is otherwise provided to you. We may also provide notice of such material changes in other manners at our discretion."

The company can change its privacy practices at any time and users are automatically bound by continuing to use the services, with no requirement for affirmative consent.

"We retain the categories of personal information above as reasonably necessary to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law. In some instances, we may retain data for longer periods in order to comply with applicable laws, resolve disputes with any parties, and otherwise as necessary to allow us to conduct our business."

No specific retention timelines are provided. Data is kept indefinitely under broad justifications like conducting business or resolving potential disputes.

"Under certain circumstances, we may not fulfill your request, such as where we, in our discretion, deem that your identity has not been reasonably verified or that such information is subject to legal/regulatory, internal audit, record-keeping, or other requirements or legal exceptions such that the request should not reasonably be granted (or should be granted in part)."

The company reserves broad discretion to deny or only partially fulfill deletion requests, citing vague categories like 'internal audit' and 'record-keeping' requirements.